Movie enthusiasts can prepare for the awards show with Cinemark
and see Best Picture Nominees and Nominated Shorts Feb. 18 – 24
Festival passes are on sale now
PLANO, Texas--(BUSINESS WIRE)--Jan. 22, 2019--
Holdings, Inc. (NYSE: CNK), a leader in the motion picture
exhibition industry, celebrates the 91st Academy Awards with its annual
Oscar Movie Week Festival. Movie fans will have the opportunity to enjoy
the Oscar-nominated Best Picture films and the Best Live Action and
Animated Shorts before the anticipated awards ceremony. Festival passes
are on sale now at www.cinemark.com/Oscar-movie-week.
“Cinemark is thrilled to bring back one of our most anticipated programs
of the year, Oscar Movie Week,” said Justin McDaniel, Cinemark’s SVP of
Global Content Strategy and Analysis. “Moviegoers will have the chance
to experience the very best films of the year in the best environment
Cinemark’s Oscar Movie Week Program runs from Monday, Feb. 18, through
Sunday, Feb. 24. Guests can purchase Cinemark's special Festival pass
for $35 and watch the nominated films throughout the week at select
theatre locations. Festival pass holders receive an exclusive offer for
50 percent off any size popcorn and will be given a specially designed
keepsake badge and lanyard. Guests can also enjoy these nominated movies
on a single-film basis at regular admission price. Tickets for the Oscar
Shorts Program are only $10 each. Find participating theatres and check
show times at www.cinemark.com/Oscar-movie-week.
New this Oscar season, Cinemark will be partnering with CataBoom, a
Dallas-based company, which will use its automated gamification platform
to create an engaging Oscar Movie Week experience unique to Cinemark.
Moviegoers will be able to cast their vote in six popular categories for
titles they think will win an Academy Award.
“We are thrilled to collaborate with Cinemark and make their 2019 Oscar
Movie Week program even more engaging,” said Todd McGee, CEO of
CataBoom. “We are excited to see how Cinemark uses our gamification
platform as part of their digital strategy to generate engagement and
Movie lovers who participate in the CataBoom program can instantly win
prizes, varying from Movie Club gifts to points for loyalty rewards.
Participants who correctly select the winners in all six categories are
automatically entered to win a grand prize provided by Focus Features
and their upcoming movie, “Greta.” Voting will open by the end of
January and be available until Feb. 24 at www.cinemark.com/awards-vote.
About Cinemark Holdings, Inc.:
Cinemark is a leading domestic and international motion picture
exhibitor, operating 541 theatres with 6,014 screens in 41 U.S. states,
Brazil, Argentina and 13 other Latin American countries as of
September 30, 2018. For more information go to investors.cinemark.com.
Founded in 2012, CataBoom is a SAAS-based behavioral marketing
engagement platform company headquartered in Dallas, Texas. With over
150 game variations ready to be skinned with option to be connected
together, CataBoom’s platform allows you to build HTML5 responsive games
in minutes that can be used to consistently and instantly reward desired
consumer behaviors on any device and across any customer touch point. To
learn more, visit www.cataboom.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20190122005266/en/
Source: Cinemark Holdings, Inc.
Cinemark Holdings, Inc.
Lanay Fournier-Stokes, 972-665-1680