Continue to Focus on Operational Excellence. We will continue to focus on
achieving operational excellence by controlling theatre operating costs and adequately training and motivating our staff while continuing to provide leading customer service. Our consistent margins reflect our ability to anticipate and manage
changes in product and patron preferences.
Commitment to Technological Innovation. Our commitment to
technological innovation has resulted in us being 100% digital in our U.S. first-run auditoriums as of December 31, 2013, 2,329 of which are 3-D compatible. Approximately 86% of our international auditoriums were digital as of December 31,
2013, 644 of which are 3-D compatible. See further discussion of our digital expansion at Technology Innovations. We expect to be 100% digital worldwide in early 2014, with approximately 50-60% of our screens 3-D compatible. We will also
continue to expand our worldwide XD auditorium footprint.