Print Page  |  Close Window

SEC Filings

CINEMARK HOLDINGS, INC. filed this Form 10-K on 02/28/2014
Entire Document

B. Exhibitor Allocation


Exhibitor Allocation = (Screen Factor * Cinemark Screen Ratio) + (Attendance Factor * Cinemark Attendance Ratio); where:


  (1) Screen Factor = 1 - Attendance Factor


  (2) Cinemark Screen Ratio = Cinemark Screen Count / (Regal Screen Count + Cinemark Screen Count + AMC Screen Count)


  (a) Screen Count (for each of Regal, Cinemark and AMC) = Screen Number for that exhibitor during the applicable measurement period


  (b) Screen Number = Number of screens available in the exhibitor’s Theatres on each day of the applicable measurement period to exhibit Inventory / Total number of days in the applicable measurement period


  (3) Attendance Factor = Percentage of advertising revenue attributable to contracts with pricing based on any factor other than number of screens (e.g., pricing based on attendance or flat fee) compared to total advertising revenue, as calculated on the first day of each fiscal quarter


  (4) Cinemark Attendance Ratio = Cinemark Attendance / (Regal Attendance + Cinemark Attendance + AMC Attendance)


  (a) Attendance (for each of Regal, Cinemark and AMC) = Total number of patrons in all of the exhibitor’s Theatre auditoriums during the applicable measurement period



1  The meaning of each term used in this exhibitor allocation formula is qualified by the Definitions section of this Schedule 1.