AMC Equipment means the Equipment owned by AMC, pursuant to the AMC Exhibitor Agreement.
AMC Screen Count means the Screen Number with respect to all AMC Theatre screens for the applicable measurement period.
AMC Theatre Access Pool means the AMC Theatre Access Pool, calculated pursuant to the AMC Exhibitor Agreement.
Attendance Factor means, as of the Effective Date, [***]% (which represents the percentage calculated for the fourth fiscal quarter of 2006
using the formula in the following sentence). Effective as of the first day of each succeeding fiscal quarter of LLC beginning with the second fiscal quarter of 2007, the Attendance Factor shall adjust and be a percentage equal to (i) the total
revenue payable to LLC for the immediately preceding fiscal quarter attributable to advertising exhibited in the Theatres, Cinemark Theatres and AMC Theatres with respect to advertising contracts for which the pricing is based on attendance, flat
fee or other than number of screens, divided by (ii) the total revenue payable to LLC for the immediately preceding fiscal quarter attributable to all advertising exhibited by LLC in the Theatres, Cinemark Theatres and AMC Theatres.
Beverage Agreement Revenue means the aggregate revenue received by LLC related to the Beverage Agreement and Cinemarks and AMCs
beverage agreements for the applicable measurement period.
Regal Attendance means the total number of patrons in all Regal Theatre
auditoriums (excluding auditoriums that do not run the applicable advertising due to human or technical error within Regals control, Regals failure to allow LLC to upgrade the Software or Equipment, Regals failure to install
Equipment pursuant to its obligations under Section 3.04 of its Exhibitor Services Agreement or, after notice and opportunity to cure as set forth in Section 3.08(b) of its Exhibitor Services Agreement, as the result of Regals
failure to repair or replace any Regal Equipment or Regals (or its Affiliates) software installed at any Theatre, if such obligation to repair or replace is undertaken by Regal pursuant to Section 3.08(b) of its Exhibitor Services
Agreement and excluding auditoriums with IMAX Screens that do not exhibit Inventory), during the applicable measurement period.
Opt-In Revenue means Cinemarks proportional share of the 4.03 Revenue resulting from advertising subject to Section 4.03(i), (iii), (iv), (v) or (vi) that was declined by Cinemark or AMC but that Cinemark exhibited in
the fiscal month during which LLC provides the Advertising Services. Cinemark 4.03 Opt-In Revenue shall be calculated by aggregating, for the applicable fiscal month, the amount equal to the product of (i) the 4.03 Revenue for each relevant
advertising campaign, multiplied by (ii) the following fraction (A) the numerator of which is Cinemark Attendance and (B) the denominator of which is Aggregate 4.03 Opt-In Attendance.