B. Beverage Agreement Advertising Rate (See Section 4.06(a))
The initial Beverage Agreement Advertising Rate as of the Original Effective Date is $[***] per thousand attendees in Cinemark Attendance for a
30-second advertisement. The Beverage Agreement Advertising Rate shall (i) increase 8% per year for each of the first two fiscal years beginning at the end of LLCs 2007 fiscal year; (ii) beginning at the end of the period set
forth in (i) above, increase 6% per year for each of the next two fiscal years; and (iii) beginning at the end of the period set forth in (ii) above, increase in an amount equal to the annual percentage increase in the
advertising rates per thousand attendees charged by LLC to unaffiliated third parties (excluding the advertising associated with the Beverage Agreement) for on-screen advertising in the Pre-Feature Program during the last six minutes preceding the
start of the feature film for each fiscal year for the remainder of the Term, but in no event more than the highest advertising rate per thousand attendees being then-charged by LLC.
The rate for a longer or shorter advertisement shall be adjusted based on a multiple or percentage of the 30-second rate. For illustrative
purposes, the initial Beverage Agreement Advertising Rate for 90 seconds of advertising as of the Original Effective Date would be $[***]. The Beverage Agreement Advertising Rate of $[***] agreed to by the Parties as of the Original Effective Date
is a discounted rate due to the length of the Agreement and the initial commitment to purchase 90 seconds of advertising.
C. Event Services
Administrative Fee (See Section 8.02)
The Administrative Fee to be charged for delivery of Trailers, Event Trailers, PSA
Trailers, meeting events, Digital Programming Events or Digital Programming Event Pre-Feature Programs shall cover all post production services (including ingesting, editing and encryption) performed by LLC and delivery of content to Theatre(s)
through the Digital Content Network. If LLC establishes an additional digital network, pricing related to services provided for such network will be developed separately.
The Administrative Fee shall be negotiated by LLC and Cinemark in good faith from time to time to ensure that the Administrative Fee being
paid to LLC is equal to a market rate negotiated at arms length between third parties.