Beverage Agreement means the Marketing, Advertising and Brand Presence
Agreement by and between Coca-Cola North America, a division of The Coca-Cola Company, and Cinemark, dated as of January 1, 2009 and all exhibits and amendments thereto, as such agreement may be amended from time to time, and any
subsequent agreements entered into by Cinemark and its beverage concessionaires at the expiration or termination of the agreement referenced above which is in effect on the Restated Effective Date.
Beverage Agreement Advertising Rate has the meaning assigned to it in Section 4.06(a).
Beverage Compliance Report has the meaning assigned to it in Section 4.10(b)(i).
Brand has the meaning assigned to it in Section 4.05(a).
Branded Slots has the meaning assigned to it in Section 4.05(a).
Cinemark has the meaning assigned to it in the preamble of this Agreement.
Cinemark Derived Works has the meaning assigned to it in Section 13.02(b).
Cinemark Equipment means the Equipment owned by Cinemark.
Cinemark Holdings means Cinemark Holdings, Inc. or its successor or any Person that wholly owns Cinemark Holdings,
directly or indirectly, in the future.
Cinemark Information means all Confidential Information supplied by
Cinemark and its Affiliates.
Cinemark Initial ESA Modification Payment has the meaning assigned to it in
Cinemark Legacy Agreement(s) means all pre-Original Effective Date agreements
of Cinemark or its Affiliates, including without limitation such agreements relating to the purchase of advertising in Acquisition Theatres, pursuant to which services which fall within the definition of Advertising Services are provided and which
are expected to result in the generation of revenue payable to Cinemark or its Affiliates on and after the Original Effective Date, but excluding the Beverage Agreement, agreements with third-party cinema advertising service providers (which give
rise to Run-Out Obligations pursuant to Section 4.08) and agreements between Cinemark or its Affiliates and any theatres owned by third parties (including other Members or their Affiliates) regarding the exhibition of content, advertisements or
promotions in such third-party theatres.
Cinemark Marks means the trademarks, service marks, logos,
slogans and/or designs owned by Cinemark or otherwise contributed by Cinemark for use under this Agreement, in any and all forms, formats and styles, including as may be used in the Brand (as defined herein), as may be modified from time-to-time all
as notified to LLC from time-to-time by Cinemark.
Cinemark Media has the meaning assigned to it in the
recitals to this Agreement.