NOW, THEREFORE, in consideration of the premises and mutual covenants in this Agreement, and for
other good and valuable consideration, the receipt and sufficiency of which are hereby expressly acknowledged, and, intending to be legally bound hereby, the Parties hereto agree as follows:
Section 1.01 Definitions. Within the context of this Agreement, the following terms shall have the following meanings:
3D means a digital format that is three dimensional and creates the illusion of depth perception.
3D Advertising Services has the meaning assigned to it in Section 4 of Exhibit A.
3D Content has the meaning assigned to it in Section 4.16(a).
3D Glasses means glasses worn by theatre patrons to enable them to view content in 3D that meet or exceed 3D
Equipment suppliers specifications and are approved by Exhibitor.
4.03 Revenue has the meaning assigned
to it in Section 4.03.
ACE Solution means a delivery system in which the DCN screen player is eliminated,
and the ACE (also referred to as an alternative content engine) interfaces directly with the TMS, as illustrated on Schedule 2. The ACE Solution is also known as fully integrated.
Acquisition Theatre(s) has the meaning assigned to it in Section 2.02(b).
Additional Lobby Promotions has the meaning assigned to it in Section 4.02(b).
Administrative Agent means (i) Barclays Bank PLC as administrative agent under the LLC Credit Agreement and any
successors and assignees in accordance with the terms of the LLC Credit Agreement, (ii) Barclays Bank PLC as collateral agent with respect to the Senior Secured Notes and any successors and assignees in accordance with the terms of the Senior
Secured Notes and (iii) any administrative agent or collateral agent that becomes party to any other secured debt to be entered into or issued by LLC after the Restated Effective Date.
Administrative Fee means the fee for services provided by LLC as requested by Cinemark in connection with delivery
of content to Theatres.
Advertising Services means the advertising and promotional services (including
the Digital Content Service, the Digital Carousel, the Traditional Content Program, Lobby Promotions, Event Sponsorships, Event Simulcast Advertising Services and 3D Advertising Services) as described in Exhibit A.