Focus on Operational Excellence. We continue to focus on achieving operational
excellence by controlling theatre operating costs and training and motivating our staff while focusing on making each of our customers experiences memorable. We provide first-rate customer service and focus on driving attendance. Our
consistent industry-leading margins reflect our ability to deliver the highest quality presentation to our patrons while also managing changes in product and consumer preferences.
Commitment to Technological and Product Innovation. Our commitment to technological innovation has resulted in us being
100% digital in our U.S. first-run auditoriums and international auditoriums as of December 31, 2014. Approximately 56% of our worldwide screens are 3-D compatible. See further discussion of our digital expansion under Technology
Innovations on page 10. We continue to expand our worldwide XD auditorium footprint. We are also committed to developing new market-adaptive theatres that broaden the range of entertainment options, concession offerings and amenities we
provide to our customers.
Sustained Investment in Existing Circuit. While we continue to grow our theatre
circuit with new builds and acquisitions, we also remain committed to investing in our existing theatres to ensure they provide our customers with a comfortable, high-quality entertainment experience for our patrons. We spent approximately $125
million and $140 million on maintenance capital expenditures during the years ended December 31, 2013 and 2014, respectively.