PLANO, Texas--(BUSINESS WIRE)--Dec. 11, 2018--
Holdings, Inc. (NYSE: CNK), a leader in the motion picture
exhibition industry, announced today that Movie Club, the first
exhibitor-sponsored subscription program, has surpassed 500,000 active
members. This milestone exceeds the company’s original first year
forecast by more than doubling initial projections.
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Cinemark Movie Club, the first exhibitor-sponsored subscription program, has surpassed 500,000 active members. (Photo: Business Wire)
In addition to this achievement, Cinemark is excited to see the
membership program is driving moviegoers to the theatre more often, with
members visiting more frequently than Cinemark’s average moviegoer.
Since the program’s launch last December, Movie Club members have
purchased 10 million tickets, and Movie Club represented 8 percent of
Cinemark’s Q3 domestic box office revenues. Members remain highly
engaged and satisfied with a 75 percent credit redemption rate and 98
percent reporting positive satisfaction with the program.
“The popularity of Movie Club continues to grow as more of our
moviegoers recognize the value that our program provides,” said Mark
Zoradi, Cinemark’s CEO. “Features like our new gifting program have
driven member acquisition and unique member benefits such as rollover
tickets have driven member retention and helped us reach this impressive
For $8.99 per month, the Movie Club membership includes the following
One 2D ticket for any show time
Additional tickets and companion tickets available all month long at
$8.99 member pricing
Unused tickets roll over and never expire for active members
A 20 percent concession discount every visit
Ability to reserve seats and buy tickets in advance with NO online fees
Premium format ticket upgrades available for XD, 3D, D-BOX and IMAX
Movie Club memberships are also available in gift packages ranging from
one to 12 months just in time for the holiday shopping season. Gifts can
be purchased at Cinemark.com/giftmovieclub.
ABOUT CINEMARK HOLDINGS, INC.:
Cinemark is a leading domestic and international motion picture
exhibitor, operating 541 theatres with 6,014 screens in 41 U.S. states,
Brazil, Argentina and 13 other Latin American countries as of
September 30, 2018. For more information go to investors.cinemark.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20181211005237/en/
Source: Cinemark Holdings, Inc.
Cinemark Holdings, Inc.
Chanda Brashears, 972-665-1500